WIC Education & Promotion

Women, Infants, and Children (WIC) Program
and Breastfeeding Promotion/Peer Counselor Programs

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WIC-Breastfeeding Promotion Grant and Peer Counselor Program

The Special Supplemental Nutrition Program for Women, Infants and Children or WIC program is available at the Calloway County Health Department.  WIC is a federal nutrition assistance program administered by the USDA’s Food and Nutrition Service.

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800)877-8339. Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at: http://www.ascr.usda.gov/complaint_filing_cust.html, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866)632-9992, Submit your completed form or letter to USDA by: mail: U.S. Department of Agriculture Office of the Assistant Secretary for Civil Rights 1400 Independence Avenue, SW Washington, D.C. 20250-9410; fax: (202)690-7742; or email: program.intake@usda.gov

This institution is an equal opportunity provider.

The mission of the WIC program is to improve the health of low-income women, infants, and children who are at nutritional risk.  WIC provides nutrition education including breastfeeding education, a monthly food prescription of nutritious foods to supplement diets, and referrals to health care and social services such as maternal, prenatal, and pediatric health care services. 

If you are pregnant, recently had a baby, are breastfeeding or have a child younger than 5 years of age, the WIC program may be available to you if you meet the eligibility criteria. 

For more information about the WIC program and its eligibility criteria, please click on the links below or call our health department. 

http://chfs.ky.gov/dph/mch/ns/wic.htm

To see the latest Nutrition and Breastfeeding State Newsletters, go to http://chfs.ky.gov/dph/mch/ns/Newsletters.htm.


WIC-Breastfeeding Promotion Grant and Peer Counselor Program

Shape the Future! Breastfeed

Calloway County Health Department operates a federal grant funded through the WIC program for breastfeeding promotion in the counties of Calloway, Graves, Marshall County, and the counties included in the Pennyrile District Health Department and Purchase District Health Department. 

The objective of the grant is to fund regional coordinator efforts to design breastfeeding promotional activities to increase the incidence and duration of breastfeeding in our region.  The methods utilized for breastfeeding promotion include mass media, direct client education, staff training, collaboration with local hospitals/coalitions, and community outreach. 

Breastfeeding peer counselor support is another way Calloway County Health Department supports and promotes breastfeeding.  The breastfeeding peer counselor program provides mother-to-mother breastfeeding support to women enrolled in WIC, utilizing a mother who has breastfed her baby or babies.  WIC breastfeeding peer counselors are trained using the Loving Support Peer Counseling Program. 

If you would like more information on breastfeeding or the peer counselor program, please contact Johnna Black, our Breastfeeding Coordinator, at the health department or click on the link below for our Breastfeeding Brochure.

View Our Breastfeeding Brochure